Frequently Asked Questions (FAQ)
- Once the site is up, can I make changes easily?
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Yes, yes and yes. One thing we've heard loud and clear is that you want to be in control! So we've designed Professional Agent sites to give you the power to easily make changes whenever you want. With one click you can log in to your Control Center and make changes in minutes. If you can send an e-mail, you can manage your own Web site.
- I have a page on my Broker's site. Isn't that enough?
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If you have a business where you have enough people who want to work with you and you only need a place where they can find you, it could be enough.
But consider that a page on your Broker's site doesn't allow you to distinguish yourself from your competition at all. Even worse, they are going to put your competition right next to you on the site! Unless you know you have people looking for you and only you, it's not an effective strategy.
Your own Web site puts you in control of the message you send to your prospects and the services you provide to your clients. It also provides a place you can drive interested prospects and feature your properties without fear of pushing them into the arms of another agent.
- I'm too busy driving business! How can I make time to create and manage a Web site?
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You shouldn't! Surprised by the answer? Okay, maybe you should make a little time — how does 10 minutes sound?
You're probably doing the right things now — spending your time to serve your clients and pursue prospects. Most agents shouldn't be spending all of their time online. What you want to do is spend as little time as possible to create and manage your site so you can continue to spend your time on your business.
Your Web site can be created in less than 10 minutes. In just a little more time than that you can create the key pages you may need. Making changes to your site takes as long as sending an e-mail. Professional Agent Web sites really do make it that simple.
- I'll be honest, I'm just not sure why I should have a Web site. What does it do for me?
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Just like anything you spend your time and money on as an agent, a Web site should make you money. All of the cool technology or pages of fascinating content are worthless if they don't somehow put more money in your pocket. We've designed Professional Agent sites with a laser-like focus on doing just that.
We've discussed how a Web site can help solve some of the main challenges facing agents in a larger article (read it here) but we'll hit some of the high points here.
Be Found: A Web site can help you be found. More than just a directory listing, your Web site allows search engines to drive people to you who are looking for exactly what you do and where you do it.
Be Contacted: A Web site can provide the simplest vehicle for someone who has just learned about you to contact you. A click of the button is all that it takes. Why not make it easy?
Build your Brand: A Web site is more than a flyer or a business card. It's an interactive store-front for your brand, not your Brokers. The Web site allows you to tell your story the way you want to.
Add Value: Your Web site is a place where you can feature your properties for your sellers online. You know that your competition is offering this. Are you? For buyers, you can provide the right information for them and links to your key service partners.
Measure Success: How do you know how effective your marketing is? Can you easily measure it? Do you know whether your ad in the paper is more effective than your ad on the bus? A Professional Agent Web site can instantly tell you where you are getting your online leads from and let you modify your course to become as effective as possible.
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